Simplicity
We remove unnecessary complexity to create products that are simple, effective, and intuitive to use.
Guided by Purpose.
Driven by Care.
Match with Nature was created to make laundry cleaner, safer and more sustainable — without sacrificing performance.
PLASTIC-FREE
OECD 301B TESTED
ULTRA-CONCENTRATED
FSC®
PLASTIC-FREE
OECD 301B TESTED
ULTRA-CONCENTRATED
FSC®
Our Mission
To Unbottle Laundry
For decades, laundry has relied on bulky plastic containers, wasted product and unnecessary chemical excess.
Match with Nature was created to replace outdated detergent systems with precision-dosed, ultra-concentrated sheet technology that reduces plastic waste, lowers freight weight, and works effectively in both homes and commercial operations.
Unbottling laundry is about more than removing plastic.
It's about redesigning an entire category:
From heavy → lightweight
From excess → efficiency
From convenience marketing → intentional formulation
As we expand globally, our commitment remains clear: reduce waste, improve performance, and make sustainable laundry the new default.
How It All Began
Built on a Simple Conviction
Match with Nature was built on a simple conviction: laundry should never compromise health, performance, or the planet.
Founded in Australia by Charity Handley, the brand began not as a trend, but as a refusal to accept the status quo.
After years of experiencing skin irritation caused by ingredients commonly found in harsh laundry detergents, Charity underwent allergy testing, which confirmed they were the source of her reactions. She began removing unnecessary chemicals from her home and, when she opened her own laundromat, carried those same standards into her business.
What she found was an industry still dominated by bulky plastic bottles, over-engineered formulas, and unnecessary waste.
Rather than settle for what already existed, she created something better.
Match with Nature introduced a high-performance, ultra-concentrated laundry detergent sheet designed to:
Eliminate plastic waste
Reduce freight weight
Simplify dosing
Deliver powerful cleaning performance
What began inside one Sydney laundromat has grown into a rapidly expanding brand trusted by homes, hotels, holiday parks, student accommodation providers, and laundromats across Australia.
Today, Match with Nature is expanding internationally into the United States, Central America, New Zealand, and South East Asia—continuing its mission to Unbottle Laundry™ and make sustainable laundry the new global standard.
The Match with Nature Difference
The Match with Nature Difference
Match with Nature is more than another laundry detergent.
It is a smarter way to do laundry.
Our ultra-concentrated detergent sheets replace bulky plastic detergent bottles, simplify dosing, and reduce freight weight and storage space.
That makes them suitable not only for homes, but also for hospitality groups, laundromats, student accommodation providers, and commercial laundry operations looking to reduce plastic waste and improve operational efficiency.
Every product we release is guided by one clear standard:
If we would not confidently use it in our own homes and businesses, it does not belong in our range.
Our Values
Responsibility
Every decision is made with care - for our customers, our partners, and the resources we use to build a better future.
Integrity
We believe in honesty, transparency, and creating products that deliver on their promises.
Progress
We believe meaningful change happens through small, consistent improvements that make everyday laundry simpler and more sustainable.
Meet the Founders
Charity Handley
Founder & CEO
Charity Handley is an Australian entrepreneur and the Founder and CEO of Match with Nature.
She believes the best businesses are built by challenging the status quo, solving real problems, and never compromising on quality. That philosophy continues to shape every aspect of Match with Nature—from product innovation and manufacturing to customer experience and global expansion.
Today, Charity leads the company's long-term strategy as Match with Nature expands across Australia, the United States, Central America, New Zealand, and South East Asia, with the ambition of becoming one of the world's leading sustainable laundry brands.
Her focus is simple:
Redefine the category.
Raise the standard.
Scale responsibly.
Alaa Elanna
Co-Founder & COO
Alaa El-Banna brings more than 20 years of operational experience in the US laundry industry and serves as the Chief Operating Officer of Match with Nature.
He is a Board Member of both the Coin Laundry Association and the LaundryCares Foundation, supporting initiatives that strengthen local communities through access to clean clothing and industry education.
As the owner of multiple laundromats in New Jersey, Alaa has led a number of Free Laundry Day events, helping individuals and families in need while championing the positive role laundromats can play within their communities.
At Match with Nature, Alaa leads US operations, commercial partnerships, and distribution strategy, helping drive the company's expansion across North America while supporting its long-term global growth.
Our Shared Vision
Match with Nature exists to challenge what people expect from laundry.
We believe clean should be simpler, smarter, and more responsible.
Together, Charity and Alaa are building a globally scalable brand that combines innovation, performance, and purposeful design to redefine one of the world's most everyday products.
Not as a niche alternative.
But as the future of laundry.
See How We Stack Up
| Match With Nature | Liquid Detergent | Pods | Other Sheet Brands | |
|---|---|---|---|---|
| Plastic Waste | Plastic-free sheets and cardboard packaging |
~90% bottled plastic |
Plastic film coating |
Often contain PVA film (partially plastic) |
| Water Content | Concentrated actives only |
Up to 90% water |
~70% water |
Low, but often diluted with fillers |
| Weight/Shipping | Ultra-light • Space-saving |
Heavy • Bulky |
Moderate |
Light, but often poor concentration |
| Residue | Clean finish • No sticky residue |
High • Sticky build-up |
Film often left on clothes |
Frequent film residue / incomplete dissolve |
| Safety | Fragrance-Free option (Hypoallergenic) |
Optical brighteners • Synthetic fragrances |
Synthetic fragrances • Preservatives |
Synthetic dyes • Blue tint • Preservatives |
| Performance | 56% active cleaning ingredients |
Diluted formula • Less actives |
Moderate clean |
Often <40% actives |
| Biodegradability | Tested to OECD 301B • 65.9% biodegraded in 28 days. |
Not fully biodegradable |
Partially biodegradable film |
Often untested / non-certified |
Trusted Standards. Thoughtful Choices.
Our products meet leading global certifications, ensuring quality, safety, and responsible sourcing at every step.
Certified Quality Management
Our manufacturing partners operate under internationally recognised ISO 9001 quality management standards, supporting consistent product quality and manufacturing excellence.
Material Safety Information
Every formula is supported by a Material Safety Data Sheet (MSDS), providing information on ingredients, handling, storage, and safety classification.
OECD 301B Tested
Our detergent sheets have been tested using the OECD 301B biodegradability test method, achieving 65.9% biodegradation after 28 days.
FSC® Certified Packaging
Our packaging is produced by an FSC Chain of Custody certified manufacturer, supporting responsible sourcing of paper-based materials.
Certified Quality Management
Our manufacturing partners operate under internationally recognised ISO 9001 quality management standards, supporting consistent product quality and manufacturing excellence.
Material Safety Information
Every formula is supported by a Material Safety Data Sheet (MSDS), providing information on ingredients, handling, storage, and safety classification.
OECD 301B Tested
Our detergent sheets have been tested using the OECD 301B biodegradability test method, achieving 65.9% biodegradation after 28 days.
FSC® Certified Packaging
Our packaging is produced by an FSC Chain of Custody certified manufacturer, supporting responsible sourcing of paper-based materials.
Join the Movement to Unbottle Laundry
Every wash matters. Ditch plastic bottles, protect the planet, and experience a cleaner, simpler way to do laundry — powered by nature, proven by science.